Brand Guidelines

A comprehensive reference for visual identity and design standards. Use these guidelines to maintain consistency across all Capital Counting materials.

Brand Assets

Download logos, emblem, and other approved brand assets for your use.

🎯

Logo

Primary horizontal lockup. Use on light backgrounds. 200px × 50px minimum.

Download
⬤

Emblem

Square mark. Use for social avatars, favicons, app icons. 1:1 ratio.

Download

Color Palette

Five primary colors form the foundation of the Capital Counting brand. All colors maintain WCAG AA accessibility standards.

Sage
Sage
#B5D5C8
Primary background, calming anchor
Navy
Navy
#2D2D64
Dark text, grounding element
Berry
Berry
#AE316E
Primary action, buttons, CTAs
Green
Green
#56A17E
Success, growth, badges
Yellow
Yellow
#F9E14D
Warm accent, highlights (use sparingly)

Brand Guidelines: Dos & Don'ts

Follow these guidelines to maintain the integrity of The Capital Counting Company brand.

✓ Do This

  • Use our logo with proper spacing and clear backgrounds
  • Follow color specifications exactly as defined in this guide
  • Maintain consistency across all brand touchpoints
  • Ensure readability at all sizes and on all backgrounds
  • Use approved assets from our brand guidelines
  • Request permission for unique or non-standard uses

✗ Don't Do This

  • Don't distort or skew our logo
  • Don't change colors without approval
  • Don't use our logo to imply endorsement we don't provide
  • Don't incorporate our logo into your brand name
  • Don't place the logo on confusing or low-contrast backgrounds
  • Don't use outdated versions or unapproved variations